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Purina Puppy Party
Created an event with the goal of getting views on this video from Purina by inviting Influencers to a party with puppies, music, food, photo booths, and Red carpet. Each view this video got, Purina
donated ONE POUND of food to shelters. They donated over 4 million pounds when this promo was over.
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150 influencers attended
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24 million hashtag impressions
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4,000,000 views on the video
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